Four other shops got that lead.
Shared leads go to three to five shops at once, and the one who answers first gets the job. Hotline answers every lead in under a minute, screens out the ones that were never jobs, and chases the panel quote that went quiet.
First reply wins. The other four are quoting a job that's already booked.
Four things. One pipeline.
Get there first, throw back what isn't a job, chase the quote, and find the upgrade already sitting in your customer list. Installed one at a time, in the order that pays.
- Week 1First CallWins the race tonight
- Week 2ScreenEnds the wasted drives
- Week 3RecoveryChases the quotes that went quiet
- Week 4UpgradesFinds the work already in your book
You're not short of leads. You're losing races.
A shared lead costs about $1,000 per booked job once you account for its 5–12% close rate. A Local Services Ad books at 43% for $39. Same trade, same market — the difference is exclusivity, and who picks up first.
Work that reached you, waited, and went to the shop that picked up. You already paid for every one of these leads.
The worst lead isn't the one you lose. It's the one you drive to.
Out of area, wrong trade, renter not owner, a job too small to be worth the trip. Each one costs office time, an estimator's afternoon and a truck roll before anyone works out it was never a job. Screening them out is worth more than another twenty leads.
Contested leads × the close rate you'd gain by answering first × average ticket × 12 months. Defaults are published benchmarks; the first-responder close rate is an assumption you can move, not a promise. The load test replaces all of them with your own numbers.
We become one of your leads before we sell you anything.
Most shops we meet are paying for leads, an answering service and two tools nobody configured. The load test comes first, and it stands on its own.
One week, one verdict.
With your go-ahead, we come at you the way a homeowner does — your LSA, your website form, your main line, at hours across the week. We pull your CRM and every lead invoice you've paid this quarter. You get it in writing: cost per booked job by source, where the time goes, and what to cancel.
Week oneFirst Call first, because it pays for the rest.
Trained on your service area, your license class, your minimum job and the work you don't take. Anything that needs a licensed opinion goes to a named person on your team, and it's logged.
Weeks two to fourOne thing at a time, in the order that pays.
A new element every two weeks. Response time, leads screened out, quotes recovered and upgrade work booked — one page, every Friday. Pause whenever the board is full.
OngoingWhat it will and won't say to a homeowner.
Electrical work carries a license, a code and a fire risk. The line here is drawn tighter than anywhere else we work.
- Answer every lead in under a minute, on every channel
- Screen out-of-area, wrong-trade and too-small before an estimator sees them
- Read the safety script on a burning smell, then get a person on the line
- Chase the quote that went quiet
- Book into your CRM with the job type already tagged
- Gives electrical advice — that takes a license, and it doesn't have one
- Diagnoses a fault or says what's safe to switch back on
- Quotes code work or a panel job it can't stand behind
- Pretends to be a person — every caller is told
- Replaces your estimator; it stops them losing days to leads that were never jobs
A burning smell gets a script and a person.
The script is written with you and signed off before anything goes live. It tells the caller what to stop doing and when to call 911, then puts your on-call electrician on the line — and the transfer shows up on Friday's page.
Forty forms. One panel upgrade.
Every week we fill in the contact form on forty electrical websites in one metro, asking the same thing: a quote for a 100 to 200 amp panel upgrade. We log who replies, how fast and what they say, and publish it on Friday — no shop ever named.
Once a week. The numbers, the method, nothing else.
You're on the list for Friday's log.
- Never through a paid marketplace. A fake inquiry on Angi or Thumbtack bills real shops for a lead that was never a job. Their own forms and numbers only.
- Never a fabricated emergency. The script is a panel-upgrade quote. Nobody is dispatched.
- Any appointment canceled on the spot, in the same conversation.
- No shop named, ever. Metro and trade only, with the method published every time.
Priced in public.
A $2M shop spends $100–200K a year on marketing. This protects it. Pausing stops new work — nothing already live stops running.
The Load Test
One week. Cost per booked job by source, where your estimator's week goes, and what to cancel. Yours to keep, whatever you do next.
- We come at you through your own ads and forms
- Every lead invoice this quarter, priced per booked job
- 90 days of CRM and response-time analysis
- A cancel list and a fix list, in order of payback
Shop
All four elements, installed one at a time in the order that pays, then run and watched.
- First Call, Screen, Recovery, Upgrades
- One element shipped every two weeks
- Trained on your service area, license class and minimum job
- Pause anytime — live systems keep running
Fleet
Multi-location, or service and new construction under one roof. One standard across every branch, one set of numbers.
- Everything in Shop, at every location
- One standard across branches, centrally governed
- Per-branch lead spend and tool sprawl, consolidated
- Reporting ready for diligence
The ones we get asked first.
01Someone calls about a burning smell. Then what?
It reads a scripted safety instruction — stop using the circuit, go to the panel only if it's safe to, call 911 or the utility if there's smoke or heat — and gets a named person from your shop on the line immediately. It does not diagnose, does not say what's safe to switch back on, and does not book it for Tuesday. That script is written with you and signed off before anything goes live.
02Isn't this just another AI receptionist?
A receptionist answers. The money is in the three things after that: screening the lead that was never a job, chasing the $3,000 panel quote that went quiet, and finding the EV and service-upgrade work already sitting in your customer list. You can buy answering for $149 a month. Nobody's selling you the rest of it.
03We already buy leads from Angi and Thumbtack.
Then you already know the problem. Those close at 5–12% because three to five shops get the same inquiry, which works out to around $1,000 per booked job. We don't sell leads, and we won't tell you to stop buying them. We'll tell you what each source actually costs per booked job — that's the load test — and then make you the one who answers first.
04Will it know our service area and license limits?
That's most of week two. Service area by zip code, license class, minimum job size, the work you don't take, and which jobs need a permit pulled before anything is promised. A tool that books a job outside your radius hasn't saved you a call — it's cost you one, plus the call to unwind it.
05Does it work with ServiceTitan?
ServiceTitan, Housecall Pro, Jobber and Service Fusion directly. Others we can usually reach — and if we can't, the load test says so in week one rather than month three.
06Who actually does the work?
A small senior team from ADVNC8, the same people through the whole engagement. No outsourcing, no account manager relaying messages. It's why we take four shops at a time.
Find out what each lead actually costs.
One week, $3,500, credited in full if you go further. You'll know your cost per booked job by source and where your estimator's week goes — whether or not you hire us to fix it.
Thank you, friend.
We'll reply today to set the load-test week for your shop. If it's urgent, studio@advnc8.co reaches the same people.